How many hands can actually fit into one cookie jar?
I don’t know the answer to that question, though I do know that even one hand can break up all the cookies.
How many people can run your social media program for your public safety agency?
That may be easier to answer than the cookie jar, but it’s still not a perfect science. You have to start by asking how often you are going to interact with your followers and how quickly you want posts or comments responded to.
For some agencies, one person can handle all aspects of the social media program. With clear information that the page is not used for emergency communication and that the page isn’t monitored 24/7, one person working 40 hours per week can handle the content creation and page management for a small to mid size agency. The perfect scenario would be for this person to be involved in public information or media relations, that way they understand the limitations of content and the importance of a consistent message.
For larger agencies, or those who want to make sure they respond in an appropriate time frame, they may use several people to monitor and post. This creates the possibility of inconsistencies in information and even how followers are managed. If this is the case, it’s vital to have a clear social media plan that is updated on a regular basis defining who is responsible for creating content, engaging users, and identifying types of information that can be shared.
Too many administrators can kill the effectiveness of social media.
Disclaimer: The content of this blog and any opinions, observations, or ideas are mine and not associated in any way with my employer, The Reedy Creek Improvement District.